THE NEW GENERATION OF NICHE
How Luxury Is Changing and Why House of Helios Belongs to This Moment Niche perfumery is evolving. The market no longer responds to heavy formulas, maximalist narratives or the idea...
NOTES THAT SHAPE MEMORY
Why Certain Ingredients Trigger Emotion and How Enneakind Works With Them Scent moves through the body differently from any other sense. It bypasses logic and enters directly into the limbic...
INSIDE THE LAB
How Our Fragrances Are Created: Craft, Emotion & the New Olfactory Language Perfumery is changing. Quietly, slowly, and with intention. We’re witnessing a shift away from excess—loud projections, ornamental formulas,...
THE ART OF IDENTITY
How the Enneagram Becomes a Contemporary Language of Self Identity today is not defined by labels. It is felt. In a world that demands clarity and authenticity, the Enneagram reappears...
ENNEAKIND, EXPLAINED CLEARLY
A gentle guide to the nine identities of scent. Choosing a fragrance is rarely about notes.It’s about recognition.About the quiet feeling of “this is me today”, even before you can...